We at Offer Inspector would like to wish you all Happy Holidays!

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MobileFused Webinar

Do you have questions about mobile and pay per call but are unsure where to find any answers? Join us and Ron from MobileFused on August 14th for a free webinar.

If you’re not familiar with Ron, read his interview here: http://www.offerinspector.com/interview-with-ron-from-mobilefused/#.UfFIOW0UWeI

We are very excited to be partnering with Ron and the whole MobileFused team! Sign up at www.offerinspector.com.

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Managing Stress at Work

While some workplace stress is normal, excessive stress can interfere with your productivity and impact your physical and emotional health. And your ability to deal with it can mean the difference between success or failure. You can’t control everything in your work environment, but that doesn’t mean you’re powerless—even when you’re stuck in a difficult situation. Finding ways to manage workplace stress isn’t about making huge changes or rethinking career ambitions, but rather about focusing on the one thing that’s always within your control: you.

Coping with work stress in today’s uncertain climate

For workers everywhere, the troubled economy may feel like an emotional roller coaster. “Layoffs” and “budget cuts” have become bywords in the workplace, and the result is increased fear, uncertainty, and higher levels of stress. Since job and workplace stress increase in times of economic crisis, it’s important to learn new and better ways of coping with the pressure.

Your emotions are contagious, and stress has an impact on the quality of your interactions with others. The better you are at managing your own stress, the more you’ll positively affect those around you, and the less other people’s stress will negatively affect you.

You can learn how to manage job stress

There are a variety of steps you can take to reduce both your overall stress levels and the stress you find on the job and in the workplace. These include:

  • Taking responsibility for improving your physical and emotional well-being.
  • Avoiding pitfalls by identifying knee jerk habits and negative attitudes that add to the stress you experience at work.
  • Learning better communication skills to ease and improve your relationships with management and coworkers.
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Minimizing Risks, Reducing Fraud, and Staying Compliant Webinar

Minimizing Risks, Reducing Fraud, and Staying Compliant

Join us for a Webinar on Thursday, June 13, 2013

Space is limited.

Signup for our March 2013 Webinar

Reserve your Webinar seat now at:

https://www2.gotomeeting.com/register/691223234

As technology grows and more people have access to digital devices, there are more risks and increased rates of fraud for today’s marketers. The more you are aware of the various types of fraud and how you could become a victim, the better you will be able to protect yourself and your company. During this webinar we are going to cover how and why affiliate fraud occurs, the risks you encounter when media buying, some of the industry best practices, and what you can do to alleviate some of the risks.

Hope to see you there!

Title: Minimizing Risks, Reducing Fraud, and Staying Compliant

Date: Thursday, June 13, 2013

Time: 2:00 PM – 3:00 PM EDT

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements

PC-based attendees

Required: Windows® 7, Vista, XP or 2003 Server

Mac®-based attendees

Required: Mac OS® X 10.5 or newer

Mobile attendees

Required: iPhone®, iPad®, Android™ phone or Android tablet

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How to rediscover your drive to succeed

People who succeed often have an “innate drive” that propels them forward, writes Joel Garfinkle, but what happens when that inner flame sputters? The key, Garfinkle writes, is to identify what’s causing you to lose your passion and to take steps to remedy the situation. “[M]oving forward feels risky. Overcome that fear with simple mini-steps,” he writes.

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Interview with Ron from mobileFUSED

I have had the pleasure of doing many interviews for this blog, but having the opportunity to speak with Ron from Mobile Fused was more like having a conversation with an old friend.  It was a great talk about the mobile space, and I hope you learn as much as I did.

Tell us a little about your company.

Mobile marketing is growing by leaps and bounds, and mobileFUSED is the premier place for you to find high quality, high paying campaigns for your mobile traffic.  We are constantly growing our base of advertiser partnerships, and can provide you with the tools you need to maximize your traffic, and stay on the cutting-edge of what’s working right now. Our specialty is Mobile Pay Per Call, and we feel that having our focus on one thing is a real strength for our company.

We really strive to bring our publishers and advertisers together for a mutually beneficial relationship for everyone.  We have very long running campaigns because we form such a great working relationship with our advertisers; mostly because we have very high quality affiliates. Because of that, we have many exclusive, direct offers with a much higher payout.

Speaking of affiliates, what is the application process like?

We really like to get to know our prospective affiliates. We conduct phone interviews and check references .Because of our due diligence upfront, we encounter very little fraud.

We have also found that having some experience in the mobile arena is helpful. Not a requirement, but definitely helpful.

What kind of training/support do you have for your affiliates?

We have training videos on our website, and also on our You-tube channel. We really want to do some more webinars, to reach as many people as we can. Our affiliate managers are great: they work one-on-one with the affiliates, and can even be reached on the weekends.

What do you think the difference is between a Super Affiliate and an Average Affiliate?

A super affiliate really puts in the time to learn and perfect their craft. An average affiliate will spend maybe an hour doing keyword research, but a super affiliate might spend 7 or 8 hours. The super affiliate really takes time getting their campaigns set up, and will do things like split-testing in order to optimize their campaigns.

In your experience, what are the three most critical elements of running a successful campaign?

Research, testing, optimization. Focus on those three, and you will be successful.

What are your goals for the rest of 2013?

Our goals are to keep expanding, bringing in more exclusive offers, and helping our affiliates grow.  What really separates us from other networks is we have a true understanding of what we do. Our training of our affiliates and the communication with them and our advertisers is what really works for us.

For more information about mobileFUSED, visit them at www.mobileFUSED.com

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Time Management and Time Wasters

As an affiliate marketer, how do you manage your time?  If you don’t have a traditional 9 to 5 job, and spend all your time growing your internet business, do you get sucked in to any of these time wasters?

1)      Email: Ever find yourself trying to write a blog post (ahem) and find that every time that little notification comes through you are stopping to see who emailed you? There is nothing worse than being on a roll and getting your thoughts interrupted mid-stream. Often time I find myself doing this exact thing, and trying to pick up my train of thought is next to impossible. For tasks that require concentration, close out of your email. Email is convenient, but it should be that way for everyone, yourself included. I start off my day by reading, sorting, and filing emails.  One of the first things I do in the morning is to sort through emails, take care of the urgent matters, and then file the rest away.

2)      Telephone/IM/Texting: Again, I feel the same way about the phone as I do email. And not just the work phone, but your cell phone.  Voicemail is there for a reason, use it.  If it’s important, they will leave a message and you can return all phone calls at a time that is more convenient for you. IM and texting are great ways to get in touch with someone if you just need something quick, but it’s very easy to lose track of how much time you are spending on these tasks. And we all know someone who will email you, call you to say they emailed you, then IM or text you to say they emailed/called you. Really?!   Unless my kid has just broken a bone, stop using all methods to get in touch with me. Being connected is a wonderful thing, but sometimes you just need to THINK!  On a side note, it’s not a bad idea to have a code word for your significant other to use when there is something urgent that needs your attention.

3)      Focus, or lack thereof: I work in an office with people. People are loud. They listen to music, or to talk radio. There are phones ringing, conversations going on around you. People laugh, sing, cough, sneeze, choke; you get the idea. You need to learn to deal with distractions, to tune it out. Same thing if you work at home. There’s the dog, dishes, laundry, kids; again, you get the idea. Wear headphones, blast Beethoven or Clash (I have been known to do either, depending on my mood), do whatever it takes to stay focused. Working on one task at a time works best for me. Trying to respond to comments on Facebook or LinkedIn while checking on campaigns while blogging while trying to find out why my traffic sucks turns into one giant long run-on sentence. Everything gets jumbled together, nothing gets completed. One task at a time.

4)      Too many, too long breaks: Breaks are necessary. It’s near impossible for me to sit for more than two hours, my butt falls asleep. Getting up and walking around is good—you will have more energy and a new perspective when you come back to your desk. But just be aware of them, you will lose any momentum you have built.  I work best in the morning, when I’m fresh. I very rarely take any type of morning break because that is when I am most productive. Afternoons, that’s a different story. However, I am aware of this and schedule my day accordingly.  There is also that other kind of break—the one you don’t want to take.  Chatty co-workers can suck up valuable time without you even realizing it. Limit longer talks to actual breaks, or lunchtime.

5)      LACK OF PLANNING: Do you start each day with a plan, or just know that you have a lot to accomplish and figure you will wing it? Plan either the night before, or first thing in the morning. Order them in level of importance, and focus on one task at a time until you get through it all.

How do you deal with time wasters? Do you plan your day the night before or first thing in the morning? Comment below, I would really like to know your time management tips.

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Pay Per Call Marketing and Why You Should Promote It

Gone are the days of commission “leakage” related to sending traffic to a merchants’ site with the phone number splashed everywhere. The customer chooses to order over the phone rather than on-line with your affiliate link, and you lose out on the commission.

The good news is merchants can now speak to potential customers over the phone and pay affiliates for referring them.  If the merchant Pay Per Call program is web-integrated, their standard phone number will be replaced with your promo number when you direct traffic to them.  If they are not web-integrated, you would simply place your promo number on your website.

There are certain conditions that need to be met before you earn commissions, such as the duration of the phone call. There is a learning curve, just like with any new marketing system, but the payouts are much higher because of the conversion rates.

If you are considering Pay Per Call, the time to do it is now!

Advertisers are interested

Many verticals

Higher commissions

New marketing channels

Early adopter advantage

To find out more information, head over to RingPartner.com and check out Mike’s blog. These guys are the experts and are there to help you make money!

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Are you a Planner or a Procrastinator?

When it comes to work, do you plan your day out, or do you have more of a “fly by the seat of your pants” style?

A planner will spend the night before work (or the last half hour before leaving work) making lists, putting tasks in order of priorities; ensuring complete and utter control over their world.  A procrastinator will arrive at work just barely on time, breakfast in hand and search through the list of sticky notes trying to “find the number of that guy that I need to email about something but I can’t remember who or what.”

Is one style better than the other? Can a planner adapt to the inevitable changes in their daily routine, without feeling the need to be rigid in their schedule? Or is procrastinating worth the stress inducing panic attacks to get it all done in time?

How do you prefer to work? Let us know in the comments.

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What platform are you going to build with?

If you have a solid business plan with adequate resources, it’s time to decide on a software platform to build your affiliate network. There are quite a few choices of affiliate tracking platforms on the market today. The great thing is that most of these tracking platforms are running successful affiliate networks and have great resources and tools to help build your network. A few things to consider when choosing a platform:

1. How long has the company been in business?
2. Are there any long term contracts or hidden fees?
3. What Features are most important to you?
4. Can it be white-labeled with your brand?
5. What type of support is offered?
6. What is your monthly budget for the software?

There are many successful affiliate networks that are paving the way and increasing recognition of online and performance based marketing. As a result, the online advertising industry has seen incredible growth and is predicted to continue this growth pattern. This growth has spurred an increase in affiliate networks looking to help advertisers generate leads and sales online. Affiliate Networks have an incredible opportunity to build successful companies. But, if you’re starting one it’s important to address the questions above to ensure your place in this market.

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What is Niche Marketing?

The definition of niche marketing is finding “a special need or demand for a product or service” to market to. It often means that there is an unmet or untapped need that is yet to be filled properly. The definition of niche marketing implies that you define a particular focus on the need or the audience, and then target that group with products or services that are highly relevant. Marketing and promotions are proven to be the most effective when you have a narrow focus and a very good match of market and product/service, which is exactly what niche marketing aims to do. Essentially, you tailor your message to meet the specific needs of your target audience, and match up a highly relevant product with that specific need.

To learn more about niche marketing, and how you can create a profitable blog, visit ZacJohnson.com and read his case study.

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Mobile Marketing

Mobile marketing is an incredibly exciting space right now. Did you know that there are 5 times more cell phones in the world than computers? Mobile marketing is new, it is personal, and it allows consumers to stay in control. Survey after survey shows that consumers are open to mobile marketing messages. Mobile internet use is expected to surpass desktop use by 2014/2015. It’s a huge space with a ridiculously large market share. If you aren’t catching on to this trend now, you’ll be behind the times and left in the dust when mobile affiliate marketing becomes a force to reckon with.

If you need more help or resources, head over to SparkPage for more information. They have some great mobile marketing tips for 2013.

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