Tell us a little bit about yourself. Where are you from? How old are you?
I am 23 and I am from England.
How long have you been in affiliate marketing and how did you get involved?
I started as a sales rep for a company and moved on to become an affiliate manager, which I have been doing for about 3 weeks now. I currently manage over 80 accounts and I am still learning. As a result of my introduction to affiliate managing, I have become more involved in the process of becoming an affiliate and what works best.
What was the biggest mistake you made when you first started doing Affiliate
As of now I have not made any mistakes I am aware of, but I am confident that mistakes will happen and when they do they will be there to teach me.
Tell us a little bit about your company and what you do over there?
My company promotes Binary Option brokers. We offer banners, text links, videos and other promotions for affiliates to be able to easily promote our brands.
There are already so many CPA affiliate networks out there. What makes your
Every affiliate network is the same, the promotions are different for different companies. What makes us different is not our company but the brands we promote. Our brands have excellent conversion rates and use the latest technology for high end platforms.
Which traffic sources prove to be the most effective for your top earning
affiliates – E-mail, PPC, PPV, Facebook, Media Buying or any others?
Our most effective affiliates use SEO
What Affiliate Tracking Software do you use? Which ones have you
demoed? And why did you pick the software you are using?
Currently we are using a Spot Option affiliate program, but we are updating to Hasoffers because we find it to be the most helpful regarding all aspects of affiliate marketing.
What are the criteria for a marketer to be accepted at your network?
A marketer needs to have the tools to target a specific audience. Binary Options is a financial tool for investors so the affiliates should have financial experience.
How does your company prevent and handle fraud?
There is an old English proverb, ‘Where there’s a will there’s a way’. We have our security system but if a fraudster wants to get through, they will find a way.
For those who are interested in working with you and your affiliate network –
What’s the best way/time to reach you?
I am available at all hours during the day, I am not exclusive to my work computer. If an affiliate has a problem I can be reached on my Iphone. “The joys of modern technology.” I value my affiliates and their needs, because I understand that they are dedicated to helping my business grow. My email is email@example.com, and my Skype is affoption.
In your opinion, what are the best places for a new affiliate to learn affiliate
marketing? What advice would you give for them?
The site is free, it is brilliant and is full of helpful network marketers. That is where I learned the most about affiliate marketing. http://www.ibotoolbox.com/invited.aspx?jid=68179
In your experience, what are the three most critical elements of running a
That is an excellent question, one that my experience will cause me to be not so knowledgeable about. But my answer is as follows: a) Feedback. In my opinion feedback is essential for good strategy and growth in the weak areas of the campaign. b) Customer needs. In order for an affiliate to run a successful campaign they need to know what the customer has less of, but needs the most. c) Constant activity. I think that says it all.
What are some of the challenges of being an Affiliate Manager/Owner?
I think the biggest challenge for an affiliate manager is finding the right affiliates to partner with.
What are your goals in 2013?
My goal for 2013 is to provide a much better converting product for the brands I promote.
To find out more, visit: www.affiliationoption.com