How long have you been in affiliate marketing and how did you get involved?
Since I was 13 years old. I started a cash back site with my friend whilst at school.
How long was it before you realized you could live off your affiliate income?
It wasn’t really something I thought about when I was still at school, I just enjoyed doing it. Once I left school I figured it was going so well, I would just do it full time. A few months later we got our first office.
What has been your biggest success to date?
There are a few things that stick out in my mind, our Cashback site was very successful when it started and the market was less competitive. We launched a mobile game which grew faster than expected and of course our affiliate network, WOW Trk.
What was the biggest mistake you made when you first started doing Affiliate Marketing?
It’s hard to pin point one big mistake, I made many small mistakes – more so at the start. I think jumping into an idea too quick sticks out as a mistake that’s reoccurred. Luckily I have learnt that now!
Tell us a little bit about your company and what you do over there?
WOW Media runs a range of online services, our biggest being our affiliate network WOW Trk. We also run money saving sites like WOW Freebies and WOW Voucher Codes. We are venturing into online bingo and launching a new site which we are very excited about in Q3 of this year (more info will be released closer the time).
There are already so many CPA affiliate networks out there. What makes your company different?
You are right, so many and more are coming all the time. However, many do not last. We have been running since 2007 and are not going anywhere!
We also try to stand apart; we are constantly looking for ways to improve the network. Recently updates include our Mobile site, Chrome & Firefox stat extensions. In terms of improving offers, we are starting to list ‘Recommended Subject Lines’ for email marketers. I feel this is something really useful. Sometimes it’s hard to know what might work for a subject line, and when sending an email campaign the subject line is so important!
Do you offer biweekly or weekly payment? If so, how much does one have to make to qualify?
We offer Monthly, Bi-monthly and Weekly. Information on the minimums can be found here: http://www.wowtrk.com/payment-terms/
Do you have any exclusive offers that other networks don’t have?
Yes! We of course have our own sites on the network which no other network has. We also have other exclusive offers.
Which traffic sources prove to be the most effective for your top earning affiliates – E-mail, PPC, PPV, Facebook, Media Buying or any others?
Email and PPC seem to be the main ones.
What Affiliate Tracking Software do you use? Which ones have you demoed? And why did you pick the software you are using?
HasOffers. We used to use Direct Track. I have had a look at most, and to be honest, HasOffers is my favorite by far. I think it has the best affiliate and advertiser interface, which is so important. It’s nice and easy for affiliates to use and is pretty flexible in terms of modifying it and adding your own unique features in.
What are the criteria for a marketer to be accepted at your network? How does your company prevent and handle fraud?
You can get accepted instantly by verifying your phone number. Getting approved instantly I think is very important, when someone wants to run a specific offer or wants to check out a new network they tend to want to do it there and then.
Regarding handling fraud, we obviously use the built-in tools in HasOffers. We also do address verification for some affiliates. This is done by posting a letter out to affiliates with a verification code on it. We also have staff monitoring affiliates.
For those who are interested in working with you and your affiliate network – What’s the best way/time to reach you?
My email firstname.lastname@example.org or Skype – mdelovett. Any time.
In your opinion, what are the best places for a new affiliate to learn affiliate marketing? What advice would you give for them?
We offer some getting started guides, but a really good forum I like is Cpafix.com.
What’s the difference between a Super Affiliate and an Average Affiliate?
In my opinion, nothing. We treat all affiliates the same, we are trying to add more guides on our network to help new affiliates get started (and the same for advertisers).
For more information, go to http://www.wowmedia.eu/