Recently I had the pleasure of speaking with Arye Barsky, the director of marketing for Engageya. Engageya supplies a free on-site content recommendations widget for bloggers and publishers, which enables the content owners to develop a new audience and drive fresh, targeted traffic to their site.
Arye comes from the blogging and affiliate marketing field, and as such, he understands the thirst of online marketers to find targeted traffic for an affordable price, and even better, for free. As one who switched careers paths from finance to online marketing, he also understands the struggles, frustrations and doubts bloggers might have at the beginning of their online career.
Not long ago he joined forces with Engageya’s founders, Anat Sever and Barak Frohlinger to assist their exciting start up – Engageya. Engageya realized that exact struggle webmasters are having and developed a unique and groundbreaking solution. Engageya’s plugin not only displays related posts at the end of an article, like many other plugins do, but also creates a readers exchange eco-system. In this eco-system, related websites will promote each other’s related posts, and through Engageya’s crediting system, they will exchange readers back and forth, a reader for a reader.
Not only bloggers will enjoy this. I imagine larger publishing networks that run 20 or 30 websites, each with a decent amount of traffic will see a benefit. Installing the plugin on all of their sites will allow them to keep those isolated readers surfing their network for a longer period of time. This way, instead of struggling to get new traffic, you simply exchange it, and receive a stream of engaged readers in return!
I have asked Arye whether he uses the plugin on his own blogs. He answered that the funny thing was that actually when he met Barak & Anat, he was already using the plugin and that is why they are such a good fit.
And does it really work? Well, according to Arye, yes! Publishers are reporting amazing 6%-10% CTRs, which means readers view more pages, bounce rates are lower, and as some of these clicks are going to related external sites, they are getting fresh targeted traffic in return.
So what are Engageya’s main features you can use?
Internal content recommendations- Engageya suggests additional related articles to readers on your site.
External content recommendations- Engageya displays articles to users on other relevant websites, based on an exchange system that guarantees targeted readers to your site.
Customization- Engageya offers a variety of layouts and designs (view them here)
Reporting- You can monitor your incoming and outgoing targeted traffic
Coming Soon- ability to drive traffic to your related Facebook posts
Well, that does sound exciting and we wish them the best of luck!